Strategic database marketing /

Strategic database marketing /

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Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in bu...

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书目详细资料
主要作者:	Jackson, Rob
其他作者:	Rob Jackson
格式:	图书
出版:	Lincolnwood, Ill., USA : NTC Business Books, c1994.
主题:	Database marketing.
在线阅读:	http://www.loc.gov/catdir/toc/mh022/93042154.html
标签:	添加标签没有标签, 成为第一个标记此记录!

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