Strategic database marketing /

Strategic database marketing /

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Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in bu...

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Bibliographic Details
Main Author:	Jackson, Rob
Other Authors:	Rob Jackson
Format:	Book
Published:	Lincolnwood, Ill., USA : NTC Business Books, c1994.
Subjects:	Database marketing.
Online Access:	http://www.loc.gov/catdir/toc/mh022/93042154.html
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