Strategic database marketing /
Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in bu...
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| 格式: | 图书 |
| 出版: |
Lincolnwood, Ill., USA :
NTC Business Books,
c1994.
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| 在线阅读: | http://www.loc.gov/catdir/toc/mh022/93042154.html |
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| 总结: | Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in business growth. Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future |
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| 实物描述: | xv, 262 p. : ill. ; 25 cm. |
| 参考书目: | Includes index |
| ISBN: | 0844232327 |