Strategic database marketing /
Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in bu...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Lincolnwood, Ill., USA :
NTC Business Books,
c1994.
|
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/mh022/93042154.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in business growth. Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future |
|---|---|
| Physical Description: | xv, 262 p. : ill. ; 25 cm. |
| Bibliography: | Includes index |
| ISBN: | 0844232327 |