Marketing research: a practical approach/
Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is idea...
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| Format: | Book |
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Los Angeles:
SAGE,
c2008.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0804/2007934524-t.html |
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