Marketing research: a practical approach/

Marketing research: a practical approach/

Показать другие версии (1)

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is idea...

Полное описание

Сохранить в:

Библиографические подробности
Главный автор:	Kolb, Bonita M.
Формат:	‌
Опубликовано:	Los Angeles: SAGE, c2008.
Предметы:	Marketing research. Internet resource
Online-ссылка:	http://www.loc.gov/catdir/enhancements/fy0804/2007934524-t.html
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Схожие документы

Marketing research : a practical approach /
по: Kolb, Bonita M.
Опубликовано: (2008)

Internet marketing : foundations & applications /
по: Siegel, Carolyn F.
Опубликовано: (2006)

Exploring marketing research /
по: Zikmund, William G.
Опубликовано: (1989)

World Wide Web marketing : integrating the web into your marketing strategy /
по: Sterne, Jim
Опубликовано: (2001)

Marketing research : an applied approach /
по: Kinnear Thomas C.
Опубликовано: (1996)

Qualitative marketing research : a cultural approach /
по: Moisander, Johanna
Опубликовано: (2006)

Essentials of marketing research /
по: Hawkins, Del I.
Опубликовано: (1994)

Marketing research : an international approach /
по: Schmidt, Marcus
Опубликовано: (2006)

Marketing research : analysis and measurement /
по: Chisnall, Peter M.
Опубликовано: (1981)

Marketing research : analysis and measurement /
по: Chisnall, Peter M.
Опубликовано: (1981)

Marketing research : an applied orientation/
по: Malhotra, Naresh K.
Опубликовано: (2019)

Marketing research : an applied approach
по: Malhotra Naresh K.
Опубликовано: (2007)

Marketing research : an applied approach
по: Malhotra Naresh K.
Опубликовано: (2007)

Marketing Research
Опубликовано: (2018)

Marketing research : concepts, practices, and cases /
по: Easwaran, Sunanda
Опубликовано: (2006)

Marketing research /
по: Burns, Alvin C.
Опубликовано: (2006)

Marketing research /
по: Aaker, David A.
Опубликовано: (1995)

Marketing research
по: Luck David Johnston
Опубликовано: (1987)

Marketing research /
по: Aaker, David A.
Опубликовано: (2001)

Research methods in marketing
по: Elliott, Ken
Опубликовано: (1973)

Marketing research
по: Weiers, Ronald M.
Опубликовано: (1988)

Essentials of marketing research /
по: Proctor, Tony
Опубликовано: (2005)

Marketing research : text and cases
по: Boyd, Harper W.
Опубликовано: (2002)

Marketing research : text and cases
по: Boyd, Harper W.
Опубликовано: (1988)

Marketing research : text and cases
по: Boyd Harper W.
Опубликовано: (2002)

Marketing research : tools and techniques
по: Bradley Nigel
Опубликовано: (2007)

Marketing research in action /
по: Kent, Raymond A.
Опубликовано: (1993)

Fundamentals of marketing research
по: Dayanandan, R.
Опубликовано: (2009)

Fundamentals of marketing research/
по: Dayanandan, R.
Опубликовано: (2009)

Marketing research : within a changing information environment /
по: Hair, Joseph F.
Опубликовано: (2003)

Marketing research : within a changing information environment /
по: Hair, Joseph F.
Опубликовано: (2006)

Marketing research : measurement & method : a text with cases /
по: Tull, Donald S.
Опубликовано: (1990)

Marketing research : within a changing information environment /
по: Hair, Joseph F.
Опубликовано: (2006)

Essentials of marketing research /
по: Proctor, Tony
Опубликовано: (2005)

Implementable marketing research
по: Mercer, Alan
Опубликовано: (1991)

Research for marketing decision
по: Green, Paul E.
Опубликовано: (1988)

Essentials of marketing research /
по: Dillon, William R.
Опубликовано: (1993)

Applied marketing research /
по: Moutinho, Luiz
Опубликовано: (1992)

Marketing research essentials
по: McDaniel Carl D.
Опубликовано: (2011)

Essentials of marketing research
по: Proctor Tony
Опубликовано: (2003)