Marketing research: a practical approach/

Marketing research: a practical approach/

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Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is idea...

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Bibliographic Details
Main Author: Kolb, Bonita M.
Format: Book
Published: Los Angeles: SAGE, c2008.
Subjects:
Marketing research.
Internet resource
Online Access:http://www.loc.gov/catdir/enhancements/fy0804/2007934524-t.html
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