Marketing research: a practical approach/
Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is idea...
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| 格式: | 图书 |
| 出版: |
Los Angeles:
SAGE,
c2008.
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| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/enhancements/fy0804/2007934524-t.html |
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| 总结: | Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported |
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| 实物描述: | xiii,292p.; 24cm. |
| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 9781412947961 |