/The SAGE handbook of international marketing.

International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.

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书目详细资料
主要作者: Kotabe, Masaaki
其他作者: Kristiaan Helsen
格式: 图书
出版: Los Angeles : SAGE, c2009.
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Mzumbe University-Mbeya Campus library

持有资料详情 Mzumbe University-Mbeya Campus library
索引号: 658.84 SAG.
复印件 On Shelf