/The SAGE handbook of international marketing.

International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.

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Bibliographic Details
Main Author: Kotabe, Masaaki
Other Authors: Kristiaan Helsen
Format: Book
Published: Los Angeles : SAGE, c2009.
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Mzumbe University-Mbeya Campus library

Holdings details from Mzumbe University-Mbeya Campus library
Call Number: 658.84 SAG.
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