/The SAGE handbook of international marketing.
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Pubblicazione: |
Los Angeles :
SAGE,
c2009.
|
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 005 | 20251010082025.0 | ||
| 020 | |a 9781412934282 |c TZS 232472/= | ||
| 040 | |a MCCL |b eng |e AACR 2nd.rev.ed | ||
| 082 | 0 | 4 | |a 658.84 SAG. |
| 100 | 1 | |a Kotabe, Masaaki | |
| 245 | 1 | 0 | |a /The SAGE handbook of international marketing. |c Masaaki Kotabe. |
| 260 | |a Los Angeles : |b SAGE, |c c2009. | ||
| 300 | |a xvi, 548 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 520 | |a International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period. | ||
| 650 | 0 | |a Export marketing | |
| 650 | 0 | |a International business enterprises | |
| 700 | 1 | |a Kristiaan Helsen | |
| 942 | |c BK | ||
| 999 | |c 12424 |d 12424 | ||