/The SAGE handbook of international marketing.

International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.

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Главный автор: Kotabe, Masaaki
Другие авторы: Kristiaan Helsen
Формат:
Опубликовано: Los Angeles : SAGE, c2009.
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Описание
Итог:International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
Объем:xvi, 548 p. : ill. ; 25 cm.
Библиография:Includes bibliographical references and indexes.
ISBN:9781412934282