/The SAGE handbook of international marketing.
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
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| Natura: | Libro |
| Pubblicazione: |
Los Angeles :
SAGE,
c2009.
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| Riassunto: | International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period. |
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| Descrizione fisica: | xvi, 548 p. : ill. ; 25 cm. |
| Bibliografia: | Includes bibliographical references and indexes. |
| ISBN: | 9781412934282 |