Essentials of marketing : a marketing strategy planning approach /

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Bibliographic Details
Main Author: Perreault, William D.
Other Authors: Cannon, Joseph P., McCarthy, E. Jerome
Format: Book
Published: New York : McGraw-Hill/Irwin, c2010.
Edition:12th ed.
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Essentials of marketing : a marketing strategy planning approach / by Perreault, William D.

Published 2010
Book
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Essentials of marketing : a marketing strategy planning approach / by Perreault, William D.

Published 2003
Book