Basic marketing : a marketing strategy planning approach /

Basic marketing : a marketing strategy planning approach /

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Detalhes bibliográficos
Autor principal:	Perreault, William D.
Outros Autores:	Cannon, Joseph P., McCarthy, E. Jerome
Formato:	Livro
Publicado em:	New York : McGraw-Hill Irwin, c2011.
Edição:	18th ed.
Assuntos:	Marketing Managing marketing Creating marketing plan
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