Basic marketing : a marketing strategy planning approach /

Basic marketing : a marketing strategy planning approach /

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Detalles Bibliográficos
Autor principal:	Perreault, William D.
Otros Autores:	Cannon, Joseph P., McCarthy, E. Jerome
Formato:	Libro
Publicado:	New York : McGraw-Hill Irwin, c2011.
Edición:	18th ed.
Materias:	Marketing Managing marketing Creating marketing plan
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