Global marketing : / Svend Hollensen
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | كتاب |
| منشور في: |
Harlow :
Financial Times/Prentice Hall,
c2004.
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| الطبعة: | 3rd ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| الملخص: | Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field |
|---|---|
| وصف المادة: | A Decision-Oriented Approach |
| وصف مادي: | xxxix, 717 p. : ill. ; 27cm. |
| بيبلوغرافيا: | Includes index. |
| ردمك: | 9788081282140 |