Case studies in marketing management /

Case studies in marketing management /

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Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book present...

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Bibliographic Details
Main Author:	Gupta, S. L.
Other Authors:	Suri R. K.
Format:	Book
Published:	New Delhi , Pentagon Press , c2007.
Subjects:	Marketing Management Marketing India Management Case studies
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