Case studies in marketing management /
Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book present...
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| Format: | Livre |
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New Delhi ,
Pentagon Press ,
c2007.
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 005 | 20251008091329.0 | ||
| 020 | |a 9788182742901 |c TZS 42,773/= | ||
| 040 | |a MCCL |b eng. |e AACR 2nd rev.ed, | ||
| 082 | |a 658.8 GUP | ||
| 100 | |a Gupta, S. L. | ||
| 245 | |a Case studies in marketing management / |c S. L. Gupta and R. K. Suri | ||
| 260 | |a New Delhi , |b Pentagon Press , |c c2007. | ||
| 300 | |a xiv, 384 p . ; |c 23cm. | ||
| 520 | |a Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management. | ||
| 546 | |a eng. | ||
| 650 | |a Marketing Management | ||
| 650 | |a Marketing India Management Case studies | ||
| 700 | |a Suri R. K. | ||
| 942 | |c BK | ||
| 999 | |c 12305 |d 12305 | ||