APA (7th ed.) Citation

Gupta, S. L., & Suri R. K. (2007). Case studies in marketing management. Pentagon Press.

Chicago Style (17th ed.) Citation

Gupta, S. L., and Suri R. K. Case Studies in Marketing Management. New Delhi: Pentagon Press, 2007.

MLA (9th ed.) Citation

Gupta, S. L., and Suri R. K. Case Studies in Marketing Management. Pentagon Press, 2007.