Marketing research : concepts, practices, and cases

Marketing research : concepts, practices, and cases

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"Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research and addresses its utility for both the researcher and the end user. It provides in-depth coverage of the key el...

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Detalhes bibliográficos
Autor principal:	Easwaran, Sunanda
Outros Autores:	Singh, Sharmila J. (Author)
Formato:	Livro
Publicado em:	New Delhi : Oxford University Press, c2006
Assuntos:	Marketing research Case studies Qualitative research
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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