Marketing research : concepts, practices, and cases

Marketing research : concepts, practices, and cases

Afficher d'autres versions (2)

"Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research and addresses its utility for both the researcher and the end user. It provides in-depth coverage of the key el...

Description complète

Enregistré dans:

Détails bibliographiques
Auteur principal:	Easwaran, Sunanda
Autres auteurs:	Singh, Sharmila J. (Author)
Format:	Livre
Publié:	New Delhi : Oxford University Press, c2006
Sujets:	Marketing research Case studies Qualitative research
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

Marketing research : concepts, practices, and cases /
par: Easwaran, Sunanda
Publié: (2006)

Marketing research : concepts, practices, and cases
par: Easwaran, Sunanda
Publié: (2006)

Qualitative marketing research : a cultural approach /
par: Moisander, Johanna
Publié: (2006)

Fundamentals of marketing research
par: Dayanandan, R.
Publié: (2009)

Fundamentals of marketing research/
par: Dayanandan, R.
Publié: (2009)

Qualitative research methods
par: Hennink, Monique
Publié: (2015)

Case study research : design and methods /
par: Yin, Robert K.
Publié: (2014)

Doing qualitative research : a practical handbook /
par: Silverman, David
Publié: (2010)

Doing qualitative research : a practical handbook /
par: Silverman, David
Publié: (2010)

Introduction to marketing management : text and cases /
par: Rewoldt, Stewart H.
Publié: (1981)

Qualitative research
par: Mason, Jennifer
Publié: (1996)

Research methods: quantitative and qualitative approaches
par: Mugenda, Olive M.
Publié: (2003)

Designing qualitative research /
par: Marshall, Catherine
Publié: (1999)

Handbook of qualitative research /
Publié: (1994)

Designing qualitative research /
par: Marshall, C.
Publié: (1999)

Qualitative methods in public health : a field guide for applied research /
par: Ulin, Priscilla R.
Publié: (2005)

Exploring marketing research /
par: Zikmund, William G.
Publié: (1989)

Social science concepts : a user's guide /
par: Goertz, Gary
Publié: (2006)

A very short, fairly interesting and reasonably cheap book about qualitative research /
par: Silverman, David
Publié: (2007)

An introduction to qualitative research /
par: Flick, Uwe
Publié: (2009)

Interviews in qualitative research /
par: King, Nigel
Publié: (2010)

Teaching and research in public administration : essays on case approach
Publié: (1960)

Essentials of marketing research /
par: Hawkins, Del I.
Publié: (1994)

Research for effective social work practice /
par: Krysik, Judy
Publié: (2007)

Research methods in marketing
par: Elliott, Ken
Publié: (1973)

Marketing research : an applied orientation/
par: Malhotra, Naresh K.
Publié: (2019)

Handbook of data analysis /
Publié: (2009)

Qualitative research in business and management /
par: Myers, Michael D.
Publié: (2009)

Marketing research : tools and techniques
par: Bradley Nigel
Publié: (2007)

Marketing Research
Publié: (2018)

Marketing research : text and cases
par: Boyd, Harper W.
Publié: (2002)

Marketing research : text and cases
par: Boyd, Harper W.
Publié: (1988)

Marketing research : text and cases
par: Boyd Harper W.
Publié: (2002)

Marketing research /
par: Burns, Alvin C.
Publié: (2006)

Marketing research /
par: Aaker, David A.
Publié: (1995)

Marketing research
par: Luck David Johnston
Publié: (1987)

Marketing research /
par: Aaker, David A.
Publié: (2001)

Marketing research : analysis and measurement /
par: Chisnall, Peter M.
Publié: (1981)

Marketing research : analysis and measurement /
par: Chisnall, Peter M.
Publié: (1981)

Marketing research : measurement & method : a text with cases /
par: Tull, Donald S.
Publié: (1990)