Marketing management : a customer-oriented approach
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Image |
| Publicado em: |
Los Angeles:
Sage,
c2010
|
| Assuntos: | |
| Acesso em linha: | http://lcweb2.loc.gov/pp/cphquery.html |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
Sumário:
- The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions