Marketing management : a customer-oriented approach
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| Format: | Image |
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Los Angeles:
Sage,
c2010
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| Online Access: | http://lcweb2.loc.gov/pp/cphquery.html |
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| LEADER | 00000ckd a2200000 a 4500 | ||
|---|---|---|---|
| 005 | 20251008081106.0 | ||
| 020 | |a 9781412963121 |c TZS 149, 202/= | ||
| 040 | |a MCCL |e AACR 2nd rev. ed. |b eng. | ||
| 082 | |a 658.8 CLO | ||
| 100 | |a Clow Kenneth E. | ||
| 245 | 0 | 0 | |a Marketing management : a customer-oriented approach |c / Kenneth E. Clow and Donald Baack |
| 260 | |a Los Angeles: |b Sage, |c c2010 | ||
| 300 | |a xxviii, 537 p. : |b col. ill. ; |c 29cm. | ||
| 504 | |a Includes index. | ||
| 505 | |a The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions | ||
| 546 | |a eng. | ||
| 650 | 7 | |a Marketing Management | |
| 700 | |a Baack, Donald | ||
| 856 | 4 | 1 | |u http://lcweb2.loc.gov/pp/cphquery.html |
| 942 | |c BK | ||
| 999 | |c 12291 |d 12291 | ||