Strategic entrepreneurship/

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The textintegrates both conceptual and practical ideas from a broad grounding within wider economic, psychological a...

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Detalhes bibliográficos
Autor principal: Wickham, Philip A.
Outros Autores: Wickham, P.A
Formato: Livro
Publicado em: New York: Prentice Hall, c2006.
Edição:4th ed.
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Descrição
Resumo:The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The textintegrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines. The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students#x92; learning and lecturers#x92; course planning & delivery. It providescomprehensive coverage of the fast-growing fi
Descrição Física:xxxiv,613p.: col., ill.; 25 cm.
ISBN:9780273706427