Strategic product creation : deliver customer satisfaction from every level of your company /
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced i...
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New York :
McGraw-Hill,
c2007.
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| Accesso online: | http://www.loc.gov/catdir/toc/ecip071/2006030953.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html |
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Sommario:
- Part I: Key concepts
- Product creation leadership: delivering business results
- Product idea generation: sensing customer needs and market opportunities
- Technology capabilities: separating invention and execution
- Product creation process design: leveraging discipline and judgment
- The competitive product portfolio: integrating process and product architecture
- People and project management: inspiring and leading the workforce
- Innovation partnerships: connecting the extended enterprise
- Part II: Case studies
- Walt Disney Imagineering: stories of the impossible
- Mars Incorporated: consumer-driven innovation
- Whirlpool Corporation: building a global product creation capability
- United Technologies Corporation: discipline and balance in innovation
- IBM: leveraging customer focus, research, and collaboration.