E-business and e-commerce management : strategy, implementation, and practice

E-business and e-commerce management : strategy, implementation, and practice

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This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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Detalles Bibliográficos
Autor principal: Chaffey, Dave
Otros Autores: Dave chaffey
Formato: Libro
Publicado: Harlow: Prentice-Hall, c2004.
Edición:3nd ed.
Materias:
Electronic commerce
Business enterprises > Computer networks
E-Marketing
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Descripción
Sumario:This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Descripción Física:xxvi, 588p. : ill. ; 27 cm
Bibliografía:Includes references and index
ISBN:0273707523

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