E-business and e-commerce management : strategy, implementation, and practice

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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Bibliographic Details
Main Author: Chaffey, Dave
Other Authors: Dave chaffey
Format: Book
Published: Harlow: Prentice-Hall, c2004.
Edition:3nd ed.
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Description
Summary:This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Physical Description:xxvi, 588p. : ill. ; 27 cm
Bibliography:Includes references and index
ISBN:0273707523