International business : the challenge of global competition /

This text provides comprehensive coverage for instructors and adopters who like to deal with a broad range of topics and show students the steps a business must take to go global

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书目详细资料
主要作者: Ball, Donald A.
其他作者: McCulloch, Wendell H.
格式: 图书
出版: Boston : McGraw-Hill/Irwin, 2008.
版:7th ed.
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