International business : the challenge of global competition /

International business : the challenge of global competition /

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This text provides comprehensive coverage for instructors and adopters who like to deal with a broad range of topics and show students the steps a business must take to go global

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Detalhes bibliográficos
Autor principal: Ball, Donald A.
Outros Autores: McCulloch, Wendell H.
Formato: Livro
Publicado em: Boston : McGraw-Hill/Irwin, 2008.
Edição:7th ed.
Assuntos:
International business enterprises
International economic relations.
Human Resource Management
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