Strategy : winning in the marketplace : core concepts, analytical tools, cases /
This book covers developments in business stategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as standard part of strategic...
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Boston:
McGraw-Hill,
c2004
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Strategy : winning in the marketplace : core concepts, analytical tools, cases /
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