Strategy : winning in the marketplace : core concepts, analytical tools, cases /

Strategy : winning in the marketplace : core concepts, analytical tools, cases /

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This book covers developments in business stategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as standard part of strategic...

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Détails bibliographiques
Auteur principal:	Thompson, Arthur A.
Autres auteurs:	Gamble, John, Strickland, A. J.
Format:	Livre
Publié:	Boston: McGraw-Hill, c2004
Sujets:	Strategic planning management Strategic planning > Case studies
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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