Strategy : winning in the marketplace : core concepts, analytical tools, cases /
This book covers developments in business stategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as standard part of strategic...
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| Опубликовано: |
Boston:
McGraw-Hill,
c2004
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| Итог: | This book covers developments in business stategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as standard part of strategic analysis; the spread of high-velocity change to more industries and company environments; and the fundamental changes in both strategy and internal operations as a result of the implementation of Internet technology applications accross the globe |
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| Объем: | xxxii, (various paging) : col. ill. ; 26 cm. |
| Библиография: | Includes indexes |
| ISBN: | 0072847700 |