Marketing channels

Marketing channels

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Bibliographic Details
Other Authors:	COUGHLAN, A.T. (Author), ANDERSON, E. (Author), STERN, L.W. (Author), EL-ANSARY, A.I. (Author), NATARAJAN, R. C. (Author)
Format:	Book
Published:	New Delhi: Pearson, c 2011.
Edition:	7th ed.
Subjects:	Marketing Demand and supply Marketing channel design
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