COUGHLAN, A., ANDERSON, E., STERN, L., EL-ANSARY, A., & NATARAJAN, R. C. (2011). Marketing channels (7th ed.). Pearson.
Cita Chicago Style (17a ed.)COUGHLAN, A.T, E. ANDERSON, L.W STERN, A.I EL-ANSARY, y R. C. NATARAJAN. Marketing Channels. 7th ed. New Delhi: Pearson, 2011.
Cita MLA (9a ed.)COUGHLAN, A.T, et al. Marketing Channels. 7th ed. Pearson, 2011.
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