Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring,...

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Detalhes bibliográficos
Autor principal: KELLER, K.L (Author)
Outros Autores: SWAMINATHAN, V. (Author)
Formato: Livro
Publicado em: Harlow: Pearson Education Limited, c 2020.
Edição:5th ed.
Assuntos:
Brand name products Management
Business and Management
Brand management
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