Strategic brand management : building, measuring, and managing brand equity

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring,...

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Главный автор:	KELLER, K.L (Author)
Другие авторы:	SWAMINATHAN, V. (Author)
Формат:	‌
Опубликовано:	Harlow: Pearson Education Limited, c 2020.
Редактирование:	5th ed.
Предметы:	Brand name products Management Business and Management Brand management
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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