Strategic management : text and cases /

Strategic management : text and cases /

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Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs...

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Detalles Bibliográficos
Autor principal: Dess, Gregory G.
Otros Autores: Lumpkin, G. T., Eisner, Alan B.
Formato: Libro
Publicado: Boston : McGraw-Hill/Irwin, c2007.
Edición:3rd ed.
Materias:
Strategic management
Strategic planning.
Strategic analysis
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