Strategic management : text and cases /

Strategic management : text and cases /

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Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs...

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Detalhes bibliográficos
Autor principal:	Dess, Gregory G.
Outros Autores:	Lumpkin, G. T., Eisner, Alan B.
Formato:	Livro
Publicado em:	Boston : McGraw-Hill/Irwin, c2007.
Edição:	3rd ed.
Assuntos:	Strategic management Strategic planning. Strategic analysis
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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