Strategic management : text and cases /

Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs...

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主要作者: Dess, Gregory G.
其他作者: Lumpkin, G. T., Eisner, Alan B.
格式: 图书
出版: Boston : McGraw-Hill/Irwin, c2007.
版:3rd ed.
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Mzumbe University-Mbeya Campus library

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索引号: 658.4012 DES
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