Strategic management : text and cases /

Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs...

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Главный автор: Dess, Gregory G.
Другие авторы: Lumpkin, G. T., Eisner, Alan B.
Формат:
Опубликовано: Boston : McGraw-Hill/Irwin, c2007.
Редактирование:3rd ed.
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LEADER 00000cam a22000004a 4500
005 20250917102439.0
020 |a 9780073102467  |c 8,000/= 
040 |a MCCL  |b eng.  |e AACR 2nd rev. ed. 
082 0 0 |a 658.4012 DES 
100 1 |a Dess, Gregory G. 
245 1 0 |a Strategic management :  |b text and cases /  |c Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner. 
250 |a 3rd ed. 
260 |a Boston :  |b McGraw-Hill/Irwin,  |c c2007. 
300 |a xxvi, 984 p. :  |b col. ill. ;  |c 26 cm. 
504 |a Includes bibliographical references and indexes. 
520 |a Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs and social networking sites and more. 
546 |a eng. 
650 0 |a Strategic management 
650 0 |a Strategic planning. 
650 0 |a Strategic analysis 
700 1 |a Lumpkin, G. T. 
700 1 |a Eisner, Alan B. 
942 |c BK 
999 |c 11100  |d 11100