Strategic management : text and cases /
Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs...
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| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
Boston :
McGraw-Hill/Irwin,
c2007.
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| 版: | 3rd ed. |
| 主题: | |
| 标签: |
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| 总结: | Provides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs and social networking sites and more. |
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| 实物描述: | xxvi, 984 p. : col. ill. ; 26 cm. |
| 参考书目: | Includes bibliographical references and indexes. |
| ISBN: | 9780073102467 |