Advertising media planning : a brand management approach

"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into...

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书目详细资料
其他作者:	KELLEY, L.D (Author), SHEEHAN, K.M (Author), DOBIAS,L. (Author), KORANDA, D.E (Author), JUGENHEIMER, D.W (Author)
格式:	图书
出版:	New York: Routledge, Taylor & Francis Group, c 2023.
版:	5th ed.
主题:	Advertising media planning Brand name products Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

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