Advertising media planning : a brand management approach

"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into...

Полное описание

Сохранить в:

Библиографические подробности
Другие авторы:	KELLEY, L.D (Author), SHEEHAN, K.M (Author), DOBIAS,L. (Author), KORANDA, D.E (Author), JUGENHEIMER, D.W (Author)
Формат:	‌
Опубликовано:	New York: Routledge, Taylor & Francis Group, c 2023.
Редактирование:	5th ed.
Предметы:	Advertising media planning Brand name products Marketing
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Схожие документы

Brand management /
Опубликовано: (2010)

Advertising media planning /
по: Sissors Jack Zanville
Опубликовано: (1976)

Strategic brand management : a European perspective /
по: Keller, Kevin Lane
Опубликовано: (2012)

Strategic brand management : building, measuring, and managing brand equity
по: Keller, Kevin Lane
Опубликовано: (2008)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
по: Van Gelder, Sicco
Опубликовано: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
по: Upshaw, Lynn B.
Опубликовано: (1995)

Brand management : mastering research, theory and practice
по: HEDING, T.
Опубликовано: (2020)

Brands, trademarks, and advertising /
по: Ryder, Rodney D.
Опубликовано: (2003)

Understanding brands /
по: Cheverton, Peter
Опубликовано: (2006)

Media planning /
по: Adams, James R.
Опубликовано: (1977)

Strategic brand management : a European perspective /
по: Keller, Kevin Lane
Опубликовано: (2008)

Spending advertising money : an introduction to media planning, media buying and the uses of media research /
по: Broadbent, Simon
Опубликовано: (1975)

The media handbook : a complete guide to advertising media selection, planning, research, and buying
по: KATZ, H
Опубликовано: (2022)

Strategic brand management : building, measuring, and managing brand equity
по: KELLER, K.L (Author)
Опубликовано: (2020)

Strategic media planning and buying: integration of traditional and digital media /
по: RATHORE, BASANT
Опубликовано: (2024)

Foundations of advertising : theory and practice
по: Chunawalla, S. A.
Опубликовано: (1987)

Integrated advertising, promotion, and marketing communications
по: Clow, Kenneth E.
Опубликовано: (2022)

IMC : using advertising and promotion to build brands
по: Duncan Tom
Опубликовано: (2002)

Strategic advertising management /
по: Percy, Larry
Опубликовано: (2009)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
по: Van Gelder, Sicco
Опубликовано: (2004)

Advertising in modern life /
по: Gloag John
Опубликовано: (1959)

Advertising principles and practice /
по: Wells William
Опубликовано: (2006)

Advertising principles and practice /
по: Wells William
Опубликовано: (2006)

Management of international advertising : a marketing approach /
по: Peebles, Dean M.
Опубликовано: (1984)

Marketing communications : fame, influencers and agility
по: Fill, Chris
Опубликовано: (2023)

Advertising management /
по: Jethwaney, Jaishri N.
Опубликовано: (2006)

Strategic advertising management /
по: Percy, Larry
Опубликовано: (2009)

The Commercial connection : advertising and the American mass media /
Опубликовано: (1979)

Advertising /
Опубликовано: (2010)

Advertising: its purpose, principles and practice/
по: Nicholl, David Shelley
Опубликовано: (1973)

Advertising management
по: Batra, Rajeev
Опубликовано: (2008)

Manager's guide to marketing, advertising, and publicity /
по: Callen, Barry
Опубликовано: (2010)

Manager's guide to marketing, advertising, and publicity /
по: Callen, Barry
Опубликовано: (2010)

eMarketing: the essential guide to online marketing
по: STOKES, R. (Author)
Опубликовано: (2008)

Assessing the effectiveness of advertising /
по: Lovell, Mark
Опубликовано: (1975)

Integrated advertising, promotion, and marketing communications
по: Clow, Kenneth E.
Опубликовано: (2010)

Integrated advertising, promotion, and marketing communications
по: Clow, Kenneth E.
Опубликовано: (2007)

Contemporary advertising /
по: Arens, William F.
Опубликовано: (2002)

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
по: Njawa, Junior John
Опубликовано: (2024)

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
по: Njawa, Junior John
Опубликовано: (2024)