International marketing strategy : analysis, development and implementation
"Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully...
Сохранить в:
| Главный автор: | |
|---|---|
| Другие авторы: | , |
| Формат: | |
| Опубликовано: |
United Kingdom :
Cengage Learning ,
c 2022.
|
| Редактирование: | 9th ed. |
| Предметы: | |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
Оглавление:
- An introduction to international marketing The world trading environment Social and cultural considerations in international marketing International marketing research and opportunity analysis International niche marketing strategies for small- and medium-sized enterprises Global strategies Market entry strategies International product and service management International communications The management of international distribution and logistics Pricing for international markets Strategic planning in technology-driven international markets