International marketing strategy : analysis, development and implementation

International marketing strategy : analysis, development and implementation

"Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully...

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Библиографические подробности
Главный автор:	DOOLE, I. (Author)
Другие авторы:	LOWE, R. (Author), KENYON, A. (Author)
Формат:	‌
Опубликовано:	United Kingdom : Cengage Learning , c 2022.
Редактирование:	9th ed.
Предметы:	International marketing Marketing strategy Marketing research
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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