International marketing strategy : analysis, development and implementation

International marketing strategy : analysis, development and implementation

"Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully...

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Detalhes bibliográficos
Autor principal:	DOOLE, I. (Author)
Outros Autores:	LOWE, R. (Author), KENYON, A. (Author)
Formato:	Livro
Publicado em:	United Kingdom : Cengage Learning , c 2022.
Edição:	9th ed.
Assuntos:	International marketing Marketing strategy Marketing research
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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