International marketing management /

International marketing management /

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and proces...

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Detalhes bibliográficos
Autor principal: Berndt, Ralph
Outros Autores: ALTOBELLI, Claudia F., SANDER, Mathias
Formato: Livro
Publicado em: Berlin : Springer Gabler, 2023.
Assuntos:
International marketing planning
Marketing environment
International market research
International market strategies
International campanies management
Acesso em linha:https://doi.org/10.1007/978-3-662-66800-9
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