Managerial economics /
This well-structured textbook walks readers through the full managerial economics toolkit—from demand forecasting and cost theory to pricing strategies, investment analysis, and macroeconomic considerations. With the inclusion of fresh chapters on project finance and macroeconomics, it aims to thoro...
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| Опубликовано: |
New Delhi :
Tata McGraw-Hill Education Private Limited,
2011.
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| Редактирование: | 2nd ed. |
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| Итог: | This well-structured textbook walks readers through the full managerial economics toolkit—from demand forecasting and cost theory to pricing strategies, investment analysis, and macroeconomic considerations. With the inclusion of fresh chapters on project finance and macroeconomics, it aims to thoroughly prepare both students and practitioners for real-world decision-making backed by economic principles. |
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| Объем: | viii, 260 p. : ill. ; 23 cm. |
| Библиография: | Includes index. |
| ISBN: | 9780071067867 0071067868 |