International business /

International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to suc...

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Главный автор: Paul, Justin
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Опубликовано: New Delhi : Prentice-Hall of India Private Limited, ©2005.
Редактирование:2nd ed.
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Описание
Итог:International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to succeed in a global marketplace.
Объем:xx, 463 p. : ill. ; 24 cm.
Библиография:Includes bibliographical references and index.
ISBN:9788120328310
8120328310